Donor cards, which were signed by the customers in Bela Vida gallery to give away their used furniture, was one of the ways in which this socially responsible company was involved in the projects to help people in need.
The Bela Vida manager at the time Belma Mujezinović, who currently runs the Foundation "Second", wants to continue the project through cooperation with the online magazine Enterijer.ba, as well as with the furniture and accessories stores in Bosnia and Herzegovina.
- For those who want to help others, for altruists in any sense, there is no right time of the year to donate or to do a good deed. However, if we had to single out a period of the year when this help is the most needed, it could be winter. All people who are struggling and would be more content in the comfort of a warm home - need the help of each individual, each of us. - said Belma Mujezinović.
Bela Vida gallery operated from 2011 to 2014 in the Importanne Center in Sarajevo as a unique promotional concept for the presentation of Bosnian products and services through thematic exhibitions. Once realized, the exhibition was open for visit to businessmen, investors, and the general public. The dynamics of the realization of this innovative presentation concept was 12 exhibitions per year of which each was opened by ambassadors or diplomatic representatives of the countries that were represented by the setting.
Through donor cards that could be filled out by customers and visitors of the Bela Vida gallery, many households received furniture that was necessary for their living as a gift.